The Next-Generation
E-commerce Engine.
Spark studio catapults your brand into the future of e-commerce by mastering both sides of modern commerce: automated, AI agent-to-agent ecommerce and authentic, shoppable video from human creators.
Our Story
As the world has moved from shopping in-person to shopping online, advertising as well has migrated from TV, Billboards, and Print to digital - display, programmatic, digital video and paid social.
However, the $1 TRILLION digital advertising market is facing a structural collapse in efficiency: Built on tracking and interruption, a lack of trust creates massive waste. Customer acquisition cost (CAC) is broken.
Ecommerce brands lose an average of $29 per new customer. Average ecommerce conversion rates are in decline averaging less than 2% Massive trust gap - 96.5% of digital ad spend is wasted (ROAS negative) Spark Studio saw an opportunity to turn digital advertising on its head by leveraging the creator economy.
So we created an AI-powered creator affiliate marketplace to drive relevance, conversion and most importantly - get out of the trap of capped customer acquisition costs that come from traditional digital advertising
How it Works
Spark Studio’s agent to agent marketplace is the transaction layer for the next computing interface shift. We empower your favorite creators via two core tools: Firepit - a TikTok Stitch-style tool that lets them create shoppable video and link purchases directly to merchants via an affiliate model. Everspark is for AI agents. It’s a marketplace where personal agents fire off purchase queries that brand agents complete in real time. Both Work Together: Firepit offers traction with creators today, while Everspark carries that model forward as agents take over. Combined, they aid Spark Studio to own the shift from human-driven to agentic commerce
Our Mission
The Founders of Spark Studio cut their teeth on classic CPG, ecommerce, and digital media. Dissatisfied with the stranglehold that the “walled gardens” of Amazon, Meta and TikTok had on digital media, they decided to flip everything on its head. Our mission is to empower both creators and brands to liberate themselves from inefficient digital media and provide the fuel for the next wave of engaging, agentic commerce.
WHY NOW?
The interfaces we’ve used for decades – typing, tapping, and swiping – are reaching their limits.
Consumers want a frictionless experience that apps can’t deliver. AI and ML will drive the next wave of commerce, similar to how e-commerce has displaced physical retail. The shift is happening now, and the market will move from context-aware to context-driven faster than most brands are ready for.
WHY US?
We’re not theorizing about the future. We’re building it.
We’re providing agentic commerce across multiple markets and platforms, creating a repeatable engine that will define how customers shop with AI, and how brands, creators, and influencers reach them.
MEET THE TEAM
Creators, innovators, storytellers.
Jeff Sampson | Co-founder
CEO|7x Founder | Agentic Commerce pioneer
30+ year career dedicated to understanding and improving how people discover and purchase products. Former VC and serial founder building disruptive companies with AI/ML technologies. As co-founder of Dread Pirate Group, he is shaping the future of consumer brands with agentic commerce.
Kevin Brackney | Co-founder
CTO | 2x Founder | Consumer tech leader
Award-winning content creator specializing in multimedia storytelling and brand narratives.
Bryant Ison | CMO
Strategic brand expert | Cultural creativity
18+ years of experience leading high-impact marketing and brand innovation. Previously CMO of Columbia Care and VP of Marketing at Planet 13, he has driven partnerships with cultural icons, reimagined legacy brands at PepsiCo and Johnson & Johnson.